Webinar: When design thinking clashes with the existing business culture

Two researchers, Sihem Jouini, Professor of Innovation Management at HEC Paris, and Lisa Carlsgren, Senior Researcher at RISE Research Institutes of Sweden, will bridge research and practice on the topic of design for transformation. They will first present the key findings of their new research publication showing that a clash of cultures may be at the heart of the failure to stimulate creativity through design thinking methods. They will then share insights on how to implement design thinking in an organization where the culture doesn't fit. Join the discussion live online on Zoom. 

Increasingly firms are seeking new methods to stimulate creativity in a fast-moving business climate. Many turn to design thinking — but with mixed results. In their new research, “When cultures collide: What can we learn from frictions in the implementation of design thinking?”, Sihem Jouini and Lisa Carlsgren sought to find out why this practice is successful for some companies and less so for others. Find the summary of that research on Knowledge@HEC: "When Design Thinking Clashes With the Existing Business Culture" and learn more at the webinar, where you will be able to interact with the researchers.

Sihem Jouini is a Professor of Innovation Management at HEC since 2006. She teaches and do research on how established organizations renew themselves and innovate by exploring new domains. As such she is interested in organizational design, innovative project management, creativity and culture of  innovation. Recently, she has focused on how Design can be a lever of transformation for organizations. She runs and teaches in several programs at the Master level and Executive MBA as well as EXED spacialized in Innovation & Entrepreneurship as well as Intrapreneurship.

Lisa Carlsgren is a Senior Researcher at RISE Research Institutes of Sweden in the Department Prototyping Societies where Design is obviously crucial. She teaches at Chalmers University of Technology, Sweden, and also uses design thinking herself both in research projects as a collaborative approach - with business partners, and in projects for Swedish public sector organizations. Her research interest lies in the building of organizational capabilities for innovation, especially in large established firms, and the role of design implementation.